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    • Fundraising
    • Testing + Optimisation
    • Webinar
    Your questions answered: Winter Fundraising Appeals with Refuge

    Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...

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    • Creative
    • Fundraising
    • Testing + Optimisation
    How to build a target-beating winter fundraising campaign: lessons from Refuge

    While UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...

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    • Digital tools
    • Grow your audience
    • Testing + Optimisation
    From sign-up to sustained action: refreshing Cancer Research UK’s action page templates

    Optimising our action page templates is one of the biggest missed opportunities in digital mobilisation right now (in our humble opinion). Last year, our Digital Mobilisation Tech Report highlighted s...

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