Meet The Team

8 ways to optimise your sign-up pages and raise more money

At Forward Action, we’ve run hundreds of A/B tests over the last 8 years to optimise our landing pages and follow-on journeys. The result is a huge stash of knowledge…

1 February 2024

Six innovative online tactics that have inspired us this Christmas

This Christmas, with people’s budgets more stretched than ever, charities have had to work hard to grab people’s attention and inspire them to donate. As a result, we’ve seen organisations…

19 December 2023

How we helped Dignity in Dying smash their 2023 targets with months to go

Our work with Dignity in Dying shows the incredible things you can achieve when you invest fully in digital mobilisation. Since we started partnering with them in 2018, Dignity in…

6 December 2023

Key tips for responding quickly to real world events to campaign and fundraise effectively

At Forward Action, we’ve found that our partners’ best performing emails, ads and campaign actions aren’t always those planned weeks in advance. Often, the best content is created quickly in…

18 October 2023

How reacting fast to breaking news can boost your campaigns in 3 examples

Breaking news and current events can capture people’s attention, fire up their passion and be powerful drivers for action. That’s why being able to respond fast to what’s happening in…

3 October 2023

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid