Digital skills Archives - Forward Action

Digital skills
Digital tools

4 ways your tech set-up is holding your campaigns back – and how to solve them

Your campaigns could have attention-grabbing creative and a compelling call to action, but if the tech behind them isn’t optimised, they won’t perform as well as they could. From improving...

GA4: Making the switch and maximising the value of on-page events

The latest version of Google Analytics has arrived, and with a new focus on users’ privacy and events that are triggered throughout the user journey, things are going to look...

Lessons from Forward Action: The essentials of A/B testing

In our February webinar (watch the recording), Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campa...