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Lessons from Gabriella Zutrau: how organic social helped secure a win for Mamdani

On Thursday night, we were joined at Pelican House by 80 progressive campaigners and digital strategists to learn from Gabriella Zutrau, Strategy Advisor and the architect of Zohran Mamdani’s so...

Meta-morphosis: Adapting to paid social changes and future-proofing your strategy

Meta’s new restrictions on pixel and conversion API event data are shaking things up for non-profits – especially those focused on health, politics, race, sexuality, and personal hardship. Und...

Winning a vote in Parliament: 4 digital mobilisation lessons from the assisted dying campaign

Last November, our partner Dignity in Dying secured a landmark victory: helping to pass the second reading of the assisted dying Bill in the House of Commons. It was a...