Testing + Optimisation Archives

Fundraising
Testing + Optimisation
Webinar

The 12 tests of Christmas: boost your year-end fundraising results

As you gear up for your crucial end-of-year appeals, implementing the right tests could be the key to boosting those all-important donations. From how to get started with testing to...

8 ways to optimise your sign-up pages and raise more money

At Forward Action, we’ve run hundreds of A/B tests over the last 8 years to optimise our landing pages and follow-on journeys. The result is a huge stash of knowledge...

Lessons from Forward Action: The essentials of A/B testing

In our February webinar (watch the recording), Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campa...