Campaigning

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  • Creative
  • Social media
Why Marcus Rashford’s Twitter is a masterclass in digital mobilisation

Being a Premiership footballer with 3.7 million Twitter followers gives Marcus Rashford a huge cut through. But that is not the only reason his brilliant campaign for free school meals...

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  • Campaigning
  • Grow your audience
  • Testing + Optimisation
In-house petitions are as powerful as ever – here’s why.

In May, the Leader of the House of Commons, Jacob Rees-Mogg, said petitions would only be debated in Parliament if they were hosted on the Government’s own website. This raised...

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  • Campaigning
  • Digital tools
  • Strategy
Lessons from a groundbreaking year for climate campaigns

‘Climate emergency’ became the official word of 2019, thanks to countless charities, organisations and protest movements raising the alarm in radical ways. So we’re taking a look at some of...

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