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  • Campaigning
  • Strategy
Less outrage, more outreach: reflections from the Political Communication Summit
19 Oct 2026

Last week I spent ten glorious, intense hours inside Vienna’s magnificent Rathaus with 600 political communicators from 30 countries, including people from 20 political parties. It was the first...

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  • Campaigning
  • Creative
  • Strategy
Reaching new audiences with paid social: lessons from Great Big Green Week
06 Oct 2026

Most causes want to reach people beyond their core supporters. On social media, that’s getting harder. Comment sections can be rough places right now, and anything that looks like a...

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  • Campaigning
  • Creative
  • Strategy
Your questions answered: Using humour to bypass the trolls with The Climate Coalition
06 Oct 2026

Last week, Helen Meech (Executive Director at The Climate Coalition) joined Helen Hector (Forward Action’s Strategy Director) for our webinar, ‘Using humour to bypass the trolls: Lessons from the ...

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  • Campaigning
  • Grow your audience
  • Strategy
Don’t plan for a radical right government. Stop it.
24 Sep 2026

Do you only ever put your hand up when you know the answer? This is the question our first speaker opened with on Friday. Around 60 of us from across...

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  • Fundraising
  • Testing + Optimisation
  • Webinar
Your questions answered: Winter Fundraising Appeals with Refuge
07 Jul 2026

Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...

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  • Creative
  • Fundraising
  • Testing + Optimisation
How to build a target-beating winter fundraising campaign: lessons from Refuge
07 Jul 2026

While UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...

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