What is Blueprint?
Blueprint is a platform that allows you to create high-converting signup pages that maximise the actions your supporters take.
Built by Forward Action and used by our partners, Blueprint has been behind the scenes of dozens of highly successful fundraising and campaigning actions, including for Stonewall and Good Law Project. It’s designed to have an off-the-shelf optimised supporter experience and to integrate with your existing data systems.
Supporters have the chance to do more
Blueprint’s scrolling UX means you can add an unlimited number of actions for your supporters to take after they’ve signed up, without losing them by making them load a new page.
We’ve seen scrolling daisy-chain asks increase post-signing shares by 20%, and post-signing donations by 40%.*
Plus, Blueprint’s smooth post-signup journey has helped achieve a 600% on-page return on ad-spend.
*compared to sending the user to a new page
The optimised user experience has delivered impressive conversion rates across both subscriber and donation conversion rates. We're now looking into using Blueprint more widely across our sign up actions.
– Jake O’Dwyer
Head of Individual Giving and Data at Stonewall
Fully optimised user-experience
New supporters visiting your page can be guaranteed a seamless journey.
Blueprint’s standard template incorporates best practice from hundreds of A/B tests we’ve run over 8 years as an agency.
The average opt in rate of the 456,000 people who visited Blueprint pages in 2022 was 66%.
Integrates with your other platforms
You can easily put Blueprint’s excellent UX on top of your existing systems. Embed Engaging Networks, FundraiseUp, and New/Mode forms on the platform, or seamlessly send data to Mailchimp and Zapier.
Want to send data somewhere else? We can build a custom data integration, including to Salesforce and other CRM platforms. Google Analytics and Facebook pixel events are integrated too, so you’ll get all the data you need to make great decisions.
Get started fast with simple and easy setup
Blueprint is quick to set up. Because Blueprint uses a standard, optimised template and integrates with common CRMs, there’s no waiting around for months for custom designs or data integrations.
If you need to get an urgent campaign off the ground quickly, Blueprint is the tool to use.
Blueprint is easy for anyone to use, too: any member of your team can set up and edit pages.
See Blueprint in action
Blueprint pages are made up of slides that you can chain together in any order you want. There are four slide types to allow you to set up high-converting supporter journeys, with the user seamlessly scrolled to the next slide once they’ve taken an action.
Form slide
The form slide allows users to join a campaign or add their name.
The signup form is customisable and sends data to your chosen CRM. You choose what fields you want, including UK postcode validation, and map those to your data destination.
You can also add opt in options and a pop-up message if the user says “no” to opting in to nudge them to change their mind. When the user clicks to sign up, they are seamlessly taken to the next slide.
Share page
The user journey can be in whatever order you like, and features pages such as a ‘share slide’.
Here you can give supporters the opportunity to share the campaign with their friends.
Blueprint allows you to add a preview of a Facebook share, as well as share buttons for Twitter, Email, Whatsapp (only show on mobile) skip, and custom share buttons.
When the user clicks to share, they’re then shown the next slide.
Button slide
This slide type has text and buttons. The buttons can go to another webpage or slide to a specific slide.
Many of our partners use it to put a donation ask on the page, but we’ve also seen great results using it as a survey slide before asking users to donate.
You can also set it up it to ask users to follow you on social channels or visit another campaign action.
Form slide
The form slide allows users to join a campaign or add their name.
The signup form is customisable and sends data to your chosen CRM. You choose what fields you want, including UK postcode validation, and map those to your data destination.
You can also add opt in options and a pop-up message if the user says “no” to opting in to nudge them to change their mind. When the user clicks to sign up, they are seamlessly taken to the next slide.
Share page
The user journey can be in whatever order you like, and features pages such as a ‘share slide’.
Here you can give supporters the opportunity to share the campaign with their friends.
Blueprint allows you to add a preview of a Facebook share, as well as share buttons for Twitter, Email, Whatsapp (only show on mobile) skip, and custom share buttons.
When the user clicks to share, they’re then shown the next slide.
Button slide
This slide type has text and buttons. The buttons can go to another webpage or slide to a specific slide.
Many of our partners use it to put a donation ask on the page, but we’ve also seen great results using it as a survey slide before asking users to donate.
You can also set it up it to ask users to follow you on social channels or visit another campaign action.
Pricing
One time set-up fee
£500- Completely customisable to your brand guidelines
- Integrate with your CRM
- Full support team
- Unlimited users
- Unlimited campaign pages
- Ability to set up on a custom subdomain
Monthly subscription
£750
monthly (+VAT)- Choose to have Blueprint just for the length of your campaign
- Minimum subscription 1 month
Annual subscription
£500
monthly (+VAT)- Save on costs by signing up for the long term and use it across as many campaigns as you like
- Minimum subscription 12 months
Join these organisations already using Blueprint
Case Studies
See how our partner organisations are using Blueprint.
Good Law Project
Using topical hooks to inspire support for Good Law Project in one of our best performing pilots ever
View case study >Stonewall
Trialling a movement-building approach to recruit supporters who share Stonewall’s mission and values
View case study >