For the first time, UK charities will soon be able to use soft opt-in rules to email new supporters. That opens the door to faster list growth – and a chance to unlock up to £290 million more in donations across the sector.

But only if you’re ready.

If you’re wondering what this means for your organisation, you’re not the only one. So we’ve put together a short, no-nonsense guide to walk you through it: the opportunities, the risks, and how to get set up the right way.

Download the guide now – it’s clear, practical, and made for busy teams who want to move quickly and make it count.