---
title: Soft Opt-In Guide
date: 2025-06-26T14:24:33Z
modified: 2026-02-12T15:41:14Z
permalink: "https://forwardaction.uk/resources/soft-opt-in-will-soon-apply-to-charities-your-quick-start-guide/"
type: page
status: publish
excerpt: ""
wpid: 3470
featured_image: /wp-content/uploads/2025/07/Soft-opt-ins-guide-share-image-900-x-600-1.png
timestamp: 2026-02-12T15:41:14Z
tags: []
---

For the first time, UK charities will soon be able to use soft opt-in rules to email new supporters. That opens the door to faster list growth – and a chance to unlock up to **£290 million** more in donations across the sector.

But only if you’re ready.

If you’re wondering what this means for your organisation, you’re not the only one. So we’ve put together a short, no-nonsense guide to walk you through it: the opportunities, the risks, and how to get set up the right way.

**Download the guide now** – it’s clear, practical, and made for busy teams who want to move quickly and make it count.

[Get your guide to soft opt-ins](#)








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