Forward Action Webinars

Our free, online webinars bring together top campaigners, fundraisers, and digital strategists to share practical insights on digital mobilisation, fundraising, and advocacy.
Whether you’re looking to scale your impact or sharpen your skills, each session is packed with real-world strategies you can put into action.

Join our next free webinar: Winning Winter Appeals in 2026: Lessons from Refuge’s Success

Winter fundraising may still feel a long way off.

But many of the decisions that shape an appeal’s success happen months before the first fundraising email lands in someone’s inbox.

Join Forward Action and Refuge for a practical webinar exploring how Refuge approached one of their most successful winter appeals, raising more than half a million pounds, with 50% of that coming from new supporters.


See the recordings and blogs from our series of webinars below – helping our partners to deliver measurable impact and achieve their digital goals.

triangle shape

Previous Webinars

  • Fundraising
  • Testing + Optimisation
  • Webinar
Your questions answered: Winter Fundraising Appeals with Refuge

Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...

Read more
  • Creative
  • Fundraising
  • Testing + Optimisation
How to build a target-beating winter fundraising campaign: lessons from Refuge

While UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...

Read more
  • Creative
  • Fundraising
  • Testing + Optimisation
Lessons in paid social: how to cut through, mobilise supporters, and drive digital growth

There’s no beating around the bush, paid social media is getting harder for charities. The news cycle doesn’t stop. From global conflicts to the climate crisis and the rise of...

Read more
  • Creative
  • Fundraising
  • Testing + Optimisation
Your questions answered: Lessons in Paid Social: Building an always-on digital growth programme with Action Against Hunger

With over 200 people tuning in live to our webinar with Action Against Hunger all about their paid social programme, we were always going to struggle to answer every question....

Read more
  • Campaigning
  • Strategy
  • Webinar
Your questions answered: Mobilising supporters, donors and volunteers to tackle the far right

We had lots of great questions at our webinar with HOPE not hate, all about their Weekend of HOPE rapid-response campaign. We didn’t have time to answer them all live,...

Read more
  • Grow your audience
  • Testing + Optimisation
  • Webinar
Mobilising Your Next Generation of Supporters on TikTok – Your Questions Answered

During our recent webinar with Amnesty International UK, we received more brilliant questions than we could answer live. Below, we’ve included all the questions raised – along with responses a...

Read more

Progress doesn’t wait. Stay in the loop.

Sign up for actionable insights, webinars and events that help you make it happen.

    • Fundraising
    • Testing + Optimisation
    • Webinar
    Your questions answered: Winter Fundraising Appeals with Refuge

    Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...

    Read more
    • Creative
    • Fundraising
    • Testing + Optimisation
    How to build a target-beating winter fundraising campaign: lessons from Refuge

    While UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...

    Read more
    • Digital tools
    • Grow your audience
    • Testing + Optimisation
    From sign-up to sustained action: refreshing Cancer Research UK’s action page templates

    Optimising our action page templates is one of the biggest missed opportunities in digital mobilisation right now (in our humble opinion). Last year, our Digital Mobilisation Tech Report highlighted s...

    Read more
    star shape

    Interested in speaking? We'd love to hear from you