Winter fundraising may still feel a long way off.
But many of the decisions that shape an appeal’s success happen months before the first fundraising email lands in someone’s inbox.
Join Forward Action and Refuge for a practical webinar exploring how Refuge approached one of their most successful winter appeals, raising more than half a million pounds, with 50% of that coming from new supporters.
See the recordings and blogs from our series of webinars below – helping our partners to deliver measurable impact and achieve their digital goals.
Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...
Read moreWhile UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...
Read moreThere’s no beating around the bush, paid social media is getting harder for charities. The news cycle doesn’t stop. From global conflicts to the climate crisis and the rise of...
Read moreWith over 200 people tuning in live to our webinar with Action Against Hunger all about their paid social programme, we were always going to struggle to answer every question....
Read moreWe had lots of great questions at our webinar with HOPE not hate, all about their Weekend of HOPE rapid-response campaign. We didn’t have time to answer them all live,...
Read moreDuring our recent webinar with Amnesty International UK, we received more brilliant questions than we could answer live. Below, we’ve included all the questions raised – along with responses a...
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Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...
Read moreWhile UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...
Read moreOptimising our action page templates is one of the biggest missed opportunities in digital mobilisation right now (in our humble opinion). Last year, our Digital Mobilisation Tech Report highlighted s...
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