Blueprint is a sign-up and mobilisation tool for growing movements online. It helps charities and campaigning organisations quickly create petitions, handraisers, surveys, quizzes and follow-up donation asks, all designed to increase conversion rates.
Blueprint is based on over 10 years of running digital campaigns. Its structure reflects what we’ve learned from testing different versions of pages to see what helps more people complete a form and take a next step.
It works because:
Blueprint works best for teams who:
It’s most commonly used by digital, fundraising, campaign and supporter engagement teams.
You can create:
Pages use a slide-based structure so supporters remain on one seamless page rather than being redirected repeatedly.
Meta Instant Forms and Typeform are useful tools, but they:
Blueprint:
It’s built specifically for digital campaigning and fundraising, rather than generic form capture.
Blueprint does not replace Engaging Networks. Engaging Networks is your CRM and marketing automation platform - it manages supporter data, email journeys, compliance and reporting.
Blueprint focuses on improving what happens at the point of sign-up.
Many teams use Blueprint when they want to:
In practice, Blueprint powers the supporter experience, while Engaging Networks continues to manage your data and long-term automation.
Yes. Blueprint integrates directly with:
It also supports custom integrations, including Salesforce and most other CRMs, as well as embedding options for platforms like Engaging Networks or Microsoft Dynamics.
Data is sent directly to your CRM so that welcome journeys trigger properly, consent is recorded accurately, and no manual data cleaning is required.
If you use another CRM (e.g. Raiser's Edge), integration options can be discussed during a demo.
Yes. You can link to your donation page, pass tracking parameters, or embed donation forms inside Blueprint so supporters don’t leave the journey. This allows finance and data teams to keep donations flowing into your existing CRM while helping more people complete the donation process.
Blueprint allows you to:
This helps you stay legally compliant without reducing sign-ups. Overly complex consent flows can reduce opt-in rates, while unclear wording creates compliance risk.
Blueprint helps you stay legally compliant by allowing you to:
Default Meta Pixel and GA4 events are included as standard on your Blueprint site.
Yes. Blueprint is designed for high-volume campaigns that aim to bring in lots of supporters, and there is no limit to the number of sign-ups.
Yes. Blueprint includes built-in A/B testing. You can test anything on the page, for example:
Blueprint pages work just as well on mobile. The form content collapses neatly and remains clear, visually appealing, and easy to complete. There are also options to hide content on mobile so a supporter can reach the signup form faster.
Yes. Blueprint supports logic flows so you can ask different questions based on earlier answers. You can also add images and display results pages.
Yes. Blueprint supports passing URL parameters so forms can be pre-filled when supporters arrive from email campaigns.
All Blueprint subscriptions include 8 hours of monthly technical support from the Forward Action team. We’ll aim to respond to emails on the same day and are always happy to jump on a call to talk things through.
Once integrations are set up, teams can build and launch a handraiser within hours. Blueprint is designed to help teams respond quickly to real-world situations. We’ll give you written guidance and training on how to use Blueprint when you first get set up.
Blueprint offers flexible monthly pricing, annual subscriptions, and small charity access rates.
Full pricing details are available here.