2025 is here and it did not come to play. From Trump taking power to LA burning and social media shakeups, it’s clear: now is the time for action.
This year isn’t about waiting for change to happen – it’s about leading it. And across the board, progressive organisations are proving that when we act boldly, movements thrive.
Here are five key trends we see shaping 2025, and how you can harness them to spark real, lasting impact and change.
But here’s the thing: movements don’t rely on platforms – they create their own power. Organisations like Sense and the Trussell Trust are already carving out spaces on platforms like BlueSky, while groups like Hope Not Hate are speaking out, showing that solidarity and action are stronger than any billionaire.
When the landscape shifts, we regroup, adapt, and rally together. That’s how movements are built.
Communities will be the backbone of change
As cookies crumble and social media becomes less reliable, the organisations thriving in 2025 will be the ones investing in their communities.
WhatsApp, SMS, email – these owned channels aren’t just tools; they’re lifelines. And when you get creative (think personal voice notes, tailored messages, and dynamic targeting), you don’t just engage supporters – you energise them to act.
This is the year to strengthen your connections, grow your network, and build a community that’s ready to rise when it matters most.
From eye-catching campaign visuals to automating the admin grind, AI frees up time for what really matters: driving action. We’ve seen partners like Barnardos Ireland use AI to create bold campaigns and dive into storytelling and personalised supporter experiences.
AI can speed things up, but movements are built by people. This year, supporters aren’t just looking for causes – they’re seeking real connections.
The good news? Digital movements are all about people. Organisations like Stonewall and UNICEF are leading the way, showing how authenticity and collaboration inspires action.
2025 is the year to strengthen those bonds. Picture this: personalised journeys that feel tailored to each supporter. User-led emails that spark real dialogue. Polls and surveys creating two-way conversations. WhatsApp groups bringing people together for real-world action.
When supporters feel a connection to your cause, they don’t just follow – they lead.
This momentum is ours to build on. But when the trends are showing that fewer people are giving larger amounts, it’s more important than ever to adapt to supporters’ needs.
The key? Testing and learning about your communities. When you know their passions and meet them at the right moments, you can create asks that truly inspire and feel authentic.
Our partner Surfers Against Sewage showed how it’s done last year – using supporter insights to craft campaigns that smashed their goals. This year, let’s take it even further. Together, we can connect, inspire, and make big change happen.
2025 is the year for action
This year holds huge potential for change. Yes, it’ll be fast-moving, but when we come together, everything is possible.
Our partners are proof that with bold action and a united movement, we can turn challenges into breakthroughs. Whether you’re looking to supercharge your supporter journeys, explore new platforms, or harness the power of AI, we’re here to help progressive causes drive the action forward and win the fights that matter.
Let’s make this the year we lead, grow, and transform together. Ready to dive in? Drop us a line and let’s get started!
