Testing + Optimisation

  • Fundraising
  • Testing + Optimisation
How to make your donation pages work harder for you

So – you’ve crafted a compelling fundraising email, your Facebook ads are targeting the right people, and traffic is flowing to your donation page. But people aren’t donating at the...

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  • Campaigning
  • Grow your audience
  • Testing + Optimisation
In-house petitions are as powerful as ever – here’s why.

In May, the Leader of the House of Commons, Jacob Rees-Mogg, said petitions would only be debated in Parliament if they were hosted on the Government’s own website. This raised...

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  • Email + SMS
  • Fundraising
  • Testing + Optimisation
Refuge brought in 6,325% more donations during Covid-19 – here’s how.

This is a challenging time for many charities: Covid-19 has disrupted or created additional demand for frontline services, while social distancing means traditional offline fundraising events have bee...

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