For over a decade, we’ve helped charities move beyond siloed working and build digital mobilisation programmes that harness new technologies and trends to empower supporters. The result is real-world change.

We believe your supporters don’t just want to give money., Whether it’s fighting the climate crisis, tackling inequality, or defending human rights, they want a chance to be a bigger part of that change.

Great digital mobilisation gives people an active role, builds power, and creates movements that last. But transforming that idea into reality isn’t easy.  That’s where we come in.

A team built for action

We’re a team of 20 campaigners, fundraisers, and digital organisers who have been in your shoes with years of experience working in-house at causes and campaigns . We know what it takes to win fights that matter.

We pride ourselves on:

• Blending bold ideas with rigorous testing 
• Moving quickly to adapt strategies in real time
• Putting collaboration first to work in a true partnership with your team 

Where we started

Forward Action was founded by Joe Escalante Coney and Alex Lloyd Hunter, two political campaigners who saw a problem.

Progressive causes and campaigns were missing the opportunity to make change happen quicker by harnessing new digital technology and tactics. 

Too many organisations were so focussed on running single-goal fundraising, advocacy or brand campaigns they were missing the opportunities to build movements.

So they built an agency designed to do things differently.

From the start, we’ve worked exclusively with progressive causes, bringing them a values-driven, data-backed methodology that’s helped power some of the most effective digital mobilisation campaigns in the UK.

The agency today

Now we’re a 100% employee-owned agency. That means you’ll meet a team that’s fully invested in your success, as everyone has a stake in the work we do.

As an agency, we care about building sustainable, lasting change. We work together to make decisions driven by impact, not profit. Every partnership we start and campaign we deliver aligns with our shared values.

When you work with us, you’re not just hiring an agency, you’re partnering with a team that’s collectively committed to helping you drive change.