Who we are
At Forward Action, we come up with ideas for campaigns that get results - then do the work to create them. We have been in the engine room of some of the most successful election and charity digital campaigns of the last few years, helping our clients add millions of new supporters to their email lists, raise more money online (from more donors) and create campaigns that have led to real-world change.
Read moreForward Action was born out of the General Election campaign of 2015. Joe and Alex worked on a Labour digital programme that set new benchmarks for what a political campaign could achieve online: 1.5 million supporters recruited; £3.1 million raised; 100,000 volunteers mobilised. Our backgrounds are in charity campaigning, and we knew charities are only scratching at the potential of the results digital can deliver for their campaigns and fundraising. So we founded Forward Action to help revolutionise our clients’ digital programmes, using the approach we tried and tested on the campaign trail: measurable results, creative excellence, and constant innovation and testing.
Meet the team
We are a team of campaigners - developers, creatives and strategists.
We’re all here for the same reason: we believe the work we’re doing makes a difference.
Alex Lloyd
Co-Founder and Director
Joe Coney
Co-Founder and Director
Lily Chamberlain
Junior Digital Campaigner
Sarah Casey
Head of Client Services
Anna Emerson
Digital Communications Strategist
Anne Clark
Senior Digital Strategist
Jamie Draper
Web Developer
Michael Thomas
Web developer
Meet our Advisory Group
Our advisory group are a team of highly experienced digital campaigners. They volunteer their time and wisdom to help us keep delivering better and better results for our clients.
Alison Goldsworthy
Ali has 15 years experience communications and campaigning. She was Head of Supporter Strategy and Engagement at the consumer champion's Which? and is now largely based in Silicon Valley leading depolarisation projects after gaining a Masters from Stanford University. Ali is also Vice Chair of the Joseph Rowntree Reform Trust.
Carys Afoko
Carys is the co-founder and Executive Director of Level Up, a new feminist campaign group which launched in 2018. Carys is a Communications and Campaign specialist with over ten years’ experience across the charitable and private sectors.
Matthew McGregor
Matthew is a veteran digital campaign strategist. He played a key role in Barack Obama’s 2012 election campaign and has also worked for the Labour party and Blue State Digital - bringing years of campaigning experience from both side of the Atlantic. He is currently Campaigns Director at Hope Not Hate.
Michael Whitney
Michael is an email and fundraising strategist who managed the digital fundraising program for Senator Bernie Sanders' presidential campaign, raising more than $218 million online from an unprecedented 8.5 million individual contributions and 2.7 million donors.