Who we are

At Forward Action, we come up with ideas for campaigns that get results - then do the work to create them. We have been in the engine room of some of the most successful election and charity digital campaigns of the last few years, helping our clients add millions of new supporters to their email lists, raise more money online (from more donors) and create campaigns that have led to real-world change.

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Forward Action was born out of the General Election campaign of 2015. Joe and Alex worked on a Labour digital programme that set new benchmarks for what a political campaign could achieve online: 1.5 million supporters recruited; £3.1 million raised; 100,000 volunteers mobilised. Our backgrounds are in charity campaigning, and we knew charities are only scratching at the potential of the results digital can deliver for their campaigns and fundraising. So we founded Forward Action to help revolutionise our clients’ digital programmes, using the approach we tried and tested on the campaign trail: measurable results, creative excellence, and constant innovation and testing.

Meet the co-owners

We are a team of campaigners - developers, creatives and strategists.
We’re all here for the same reason: we believe the work we’re doing makes a difference.

Joe Escalante Coney

Co-Founder and Executive Director

Alex Lloyd Hunter

Co-Founder and Executive Director

Rhea Badwal

Digital Strategy Expert

John Braid

Digital Strategy Manager

Ross Fisher

Digital Strategy Expert

Eve Flynn

Digital Strategy Expert

Lyle Frankgate

Web Developer

Dylan Goveas

Lead Developer

Jessica Hailstone

Digital Creative Expert

Jessie Hayes

Digital Strategy Manager

Helen Hector

Strategy Director, Co-Owners' Trustee

Jess Hodge

Digital Strategy Manager

Elena Leonard

Digital Creative Expert

Gar Man

Reporting & Optimisation Officer

Beth Miles

Digital Strategy Manager, Co-Owners' Trustee

Anya Muir Wood

Head of Copy & Creative

George Ray

Digital Creative Expert

Ali Walker Davies

Partnerships Director

Gavin Williams

Digital Strategy Expert

Anna Xue

Digital Creative Expert

Krystal Yong

Team Assistant

Employee Ownership Trustees

Alex Lloyd Hunter

Forward Action Co-Founder

Beth Miles

Co-Owners' Trustee

Helen Hector

Co-Owners' Trustee

Helen Hyde

Independent Trustee

Joe Escalante Coney

Forward Action Co-Founder

See our values

"Forward Action have successfully come into 350.org and supported the launch of a new ads and testing programme, not only bringing tangible results, but supporting staff internally to learn new skills. They have been a huge part of our digital transformation."

Hanna Thomas - Chief Product Officer - 350.org