Forwardaction.uk is provided by Forward Action Ltd (company number 09346901), registered in England and Wales.

Forward Action Ltd is a data controller. A data controller determines how and why personal data is processed.

What data we collect

We may collect the following personal data:

• Questions, queries, or feedback you leave, including your email address if you contact us.
• Your email address and subscription preferences when you sign up for our email alerts.
• How you use our emails – for example, whether you open them and which links you click on.
• Your Internet Protocol (IP) address, and details of which version of web browser you use.
• Information about how you use the site, using cookies and page tagging techniques.

Legal basis for processing

We process your personal data based on one or more of the following legal bases:

• Your consent, where required (for example, to send you marketing communications).
• Our legitimate interests, for example, improving our website and services and ensuring the security of our site.

Compliance with legal obligations.

Where consent is the legal basis, you have the right to withdraw your consent at any time.

Why we collect this data

We collect data to:

• Improve the site by monitoring how you use it.
• Respond to any feedback you send us.
• Send you email alerts if you request them.
• Improve our services, including through the use of analytics tools like Google Analytics.
• We do not collect or store personally identifiable information (such as your name or postal address) for website analytics purposes.

Cookies and Analytics

When you visit forwardaction.uk, we place small files known as cookies on your device to collect information about how you use the site. Cookies help us improve your experience and ensure the site functions properly.

We use:

• Essential cookies – these are necessary for the website to function and cannot be switched off.
• Analytics cookies – these help us understand how visitors interact with our site, for example by collecting information about pages visited, time spent on the site, and any error messages.

We use:

• Google Analytics – to collect aggregated information about how visitors use the site, such as which pages are visited and how long visitors spend on each page.

You can choose to accept or reject non-essential cookies when you first visit the site through our cookie consent banner.

Your cookie preferences can be changed at any time by clearing your browser cookies and re-visiting the site.

We do not use cookies to collect information that directly identifies you personally (such as your name or address).

What we do with your data

We only share your data with:

• Supplier organisations who help us deliver services (acting as data processors).

We will never:

• Sell or rent your data to third parties.
• Share your data with third parties for marketing purposes.
• We will share your data if required to do so by law — for example, by court order, or to prevent fraud or other crime.

How long we keep your data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

In general, we retain data for between 1 and 7 years, depending on the nature of the data and the purpose of collection.

Where your data is processed and stored

We process and store your data securely within the UK or the European Economic Area (EEA).

If we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place, such as the use of Standard Contractual Clauses (SCCs) or ensuring an adequate level of protection.

How we protect your data

We have put in place appropriate technical and organisational measures to protect your personal data, including:

• Encrypted data transmission (SSL/https).
• Antivirus protection and regular security monitoring.
• Contracts with suppliers requiring data security standards.

Your rights

You have the right to:

• Request information about how your personal data is processed.
• Access your personal data.
• Request correction of inaccurate or incomplete data.
• Object to processing in certain circumstances.
• Request erasure of your personal data where there is no longer a justification for its retention.
• Request the restriction of processing in certain circumstances.
• Withdraw your consent at any time where processing is based on consent.

To exercise your rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal data.

Changes to this policy

We may update this policy from time to time. When we do, we will update the “Last updated” date at the bottom of the page.

If we make significant changes to how your data is processed, we will take reasonable steps to notify you.

Contact us

If you:

• Have any questions about anything in this policy
• Think your personal data has been misused or mishandled

Please contact:

Data Protection Lead
Email: hello@forwardaction.uk
Forward Action Ltd,
203, 213 Mare St, London E8 3JS

You can also make a complaint to the ICO:

Email: casework@ico.org.uk
Telephone: 0303 123 1113
Textphone: 01625 545860
(Monday to Friday, 9am to 4:30pm)

Last updated: 28th April 2025