Case studies

Building a successful digital mobilisation programme with Refuge

A strong digital mobilisation model is scalable and reliable, built and refined over time – not just a one-off breakthrough.

Dignity in Dying

Building Mobilisation Online - Then Taking it Offline

Centrepoint

Establishing a digital mobilisation programme from the ground up

Reprieve

Delivering a 300% return on investment using handraisers and email

Greenpeace’s Digital Programme

Helping make online fundraising a major income stream

The ONE Campaign’s 9 Countries Quiz

Turning a quiz into 450,000 campaigners

Crisis: Home for All Campaign

Mobilising almost 40,000 new supporters for an urgent, timely campaign

The Greater London Authority

Turning Oyster Card data into new supporters

SumOfUs: Digital Optimisation Program

Embedding a testing and optimisation approach to digital fundraising

International Rescue Committee

How small optimisations led to a 500% increase in regular donations

SumOfUs: Facebook Ads Acquisition Pilot

A data-driven approach to recruiting new supporters at low cost

Greenpeace’s Endangered Orangutans Handraiser

Using an urgent, emotive issue to inspire support

World Animal Protection

Putting pressure on supermarkets to achieve real world change

PROCESSIONS

Building Turnout for the UK’s Biggest Ever Public Artwork

SumOfUs’ Birthday Weather Tool

Making climate change personal - and inspiring action

Which?’s Faulty Goods Complaint Tool

Developing tech that could be reused again and again

Exposing Nestle’s Marketing Tactics

How one quick quiz inspired 32,000 activists

WaterAid’s “How Much Shorter?”

Inspiring action on sanitation with a personalised journey

SumOfUs: Digital Optimisation Program

Embedding a testing and optimisation approach to digital fundraising

HOPE not hate

Building a Website to Fight Hate

Reprieve’s “Execution Countdown”

Harnessing a powerful issue to inspire support

"The project has really helped push us in terms of our testing and optimisation, and to understand our digital channels better. And the team are all really talented, knowledgeable and approachable."

Tegan Rogers - Communications Manager - World Animal Protection