Case studies


Building digital mobilisation from scratch to transform an organisation’s future

Dignity in Dying

Designing a new digital tool to drive offline campaigning action

Freedom From Torture

Rapidly recruiting and mobilising supporters to stop the Rwanda deportations


Creating an urgent email fundraising appeal to help refugees through a grim winter


Trialling a movement-building approach to recruit supporters who share Stonewall’s mission and values

Good Law Project

Using topical hooks to inspire support for Good Law Project in one of our best performing pilots ever

ONE Campaign

9 Countries Quiz: Turning a quiz into 450,000 campaigners

British Red Cross

Using new tools and tactics to help the British Red Cross reach 150,000 potential new supporters


Using email to drive regular giving with Greenpeace


Mobilising almost 40,000 new supporters for the urgent, timely Home for All Campaign


Helping deliver a digital programme with online fundraising a major income stream


Facebook Ads Acquisition Pilot: A data-driven approach to recruiting new supporters at low cost


Endangered Orangutans Handraiser: Using an urgent, emotive issue to inspire support


Building Turnout for the UK’s Biggest Ever Public Artwork


Birthday Weather Tool: Making climate change personal - and inspiring action


Faulty Goods Complaint Tool: Developing tech that could be reused again and again

Changing Markets

Exposing Nestle’s Marketing Tactics: How one quick quiz inspired 32,000 activists


"How Much Shorter?": Inspiring action on sanitation with a personalised journey


Embedding a testing and optimisation approach to digital fundraising

HOPE not hate

Building a Website to Fight Hate

"The project has really helped push us in terms of our testing and optimisation, and to understand our digital channels better. And the team are all really talented, knowledgeable and approachable."

Tegan Rogers - Communications Manager - World Animal Protection