We work with progressive causes, inspiring their supporters to take action and help change the world for the better.
Here's how we do it.
The best way to recruit new supporters for your cause? Give them something that's fun, creative and personalised — and deliver it through the people they trust most: their friends.
These were the principles we applied when building Labour's "What's your NHS baby number?" and "How many voters share your name?" tools. Together, these two products were used over 4 million times and grew the party's email list by over 1.6 million — purely through viral social media sharing.
A great fundraising campaign breaks down walls between you and your supporters. It brings them inside your work, demonstrates their impact, and — above all — inspires, excites, and feels like the chance to be part of something special.
We have a proven track record of delivering highly successful email fundraising, with clear, punchy copy, compelling storytelling, and rigorously optimised technology. We respectively led the email team and headed up digital tech development for the Labour Party in the run up to the 2015 general election, where fundraising online was crucial to combatting the Tories' advantage in high-value donations. From a starting email list of less than a quarter of a million, our team raised a total of £3.1 million during the campaign, nearly double our original target and over 10 times more than Labour raised online in the 2010 election.
Whoever we're working with, we have one core principle we apply to our work: what's best for your supporters is what's best for your organisation.
Supporters who look forward to hearing from you, who feel valued, listened to and empowered, are the ones who'll do more to fight for your shared cause. That means giving your supporters the chance to make their opinions heard, and sending them actions to take that are creative, novel, and varied. This was the thinking behind the Labour Party's supporter poll that we helped build in the run up to the 2015 election. The survey gave supporters a chance to share their opinions with then-leader Ed Miliband and receive his personalised response, and was hugely popular amongst supporters — by the time polling stations opened, over 280,000 had taken it. It also proved highly successful in encouraging new donors, with more than 10,000 supporters inspired to make their first donation through it.
Testing is the tool you need to succeed often and fail fast. It's how you cut through to find the tactics that are going help you hit your targets — then wring every last drop of performance out of them.
We know the technology back to front — Google Analytics, Optimizely, even some tools we've built ourselves. But testing isn't just about tech: we're experts in testing strategy too, with a wealth of knowledge and experience when it comes to using data in digital. We've built testing and analytics programmes from the ground up and run literally hundreds of tests over the years — so we know how to run the kind of testing project that drives better results for your campaigns. And that means you'll hit your fundraising targets quicker, recruit more supporters, and pack a bigger punch when it comes to real-world impact.
Alex launched and headed up the team behind 38 Degrees' "Campaigns by You" petition platform before moving on to work for the Labour Party. He ran Labour's email programme during the 2015 election campaign.
Joe has worked for pro-EU campaign group British Influence and the Labour Party. He headed up digital tech development and ran the testing and data analysis programme at the Labour Party in the run up to the 2015 general election.
Forward Action Ltd is a UK limited company.