News & insight

The general election series: Goal 4 – Using digital to achieve impact

We may not have a date for the upcoming election yet, but one thing’s for sure: if you want to seize this political event to achieve impact for your cause,…

7 March 2024

The general election series: Goal 3 – Using digital to raise money

The upcoming UK general election might not seem like an obvious fundraising opportunity for charities. But with the right approach you really can harness the energy and emotion of an election…

7 March 2024

The general election series: Goal 2 – Using digital to raise the profile of your cause

A general election is coming, and with the right approach charities and campaigning organisations can use it to their advantage. So, we’ve been exploring how digital can help you harness…

7 March 2024

The general election series: Goal 1 – Using digital to build your base

The UK general election will be a huge opportunity for charities and campaigning organisations. So how can you make the most of it? In our February webinar, Forward Action’s CEO,…

7 March 2024

8 ways to optimise your sign-up pages and raise more money

At Forward Action, we’ve run hundreds of A/B tests over the last 8 years to optimise our landing pages and follow-on journeys. The result is a huge stash of knowledge…

1 February 2024

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid