Analytics

4 ways your tech set-up is holding your campaigns back – and how to solve them

Your campaigns could have attention-grabbing creative and a compelling call to action, but if the tech behind them isn’t optimised, they won’t perform as well as they could. From improving…

14 September 2023

7 tried and tested tactics to supercharge your Christmas fundraising

It may still be summer, but now’s the time to get started if you want to maximise your fundraising income this December. We know that more people give at Christmas…

23 August 2023

Making the most of Google Analytics 4

We know the move to Google Analytics 4 (GA4) might feel like a big change, which is why at Forward Action we’ve worked hard to understand what the transition will…

26 July 2023

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid