Our values


We only work for
progressive causes

We won’t work for just anybody. Forward Action exists to help make the world a better place. If we don’t think a prospective partner is trying to do that, we won’t work with them.


We are driven by results - not just by what looks good

We are data driven and we advocate that view with our partners. We do strategic, efficient work that delivers measurable results and helps our partners hit their goals.


We respect our partners

Our partners have a unique and valuable insight into their organisation that we don’t have. We listen to them, respect their experience and act on their insights.


We are innovative

We constantly seek out new ideas and approaches that can improve the results we get for our partners. Testing is always at the heart of our strategies.


We are positive, respectful, and kind

Our team helps each other out and celebrates others’ successes. We are helpful, responsive and supportive of both each other and our partners.


We take pride in our work

Our goal is always to produce the best possible work we can. We take pride in making sure everything works as it should do before our work goes out into the world.


We strive to be diverse and inclusive

Our mission is most powerful and progressive when it includes people from a wide range of backgrounds. We aim to build a diverse team where everyone is valued and empowered.


We value each other’s ideas

We encourage everyone at Forward Action to share their perspective. We know that each team member, no matter their role, has valuable ideas that can help us succeed.

Get in touch

"Forward Action have been lifesavers during a complex digital transformation process - helping skill up staff on testing and analytics and building our ability to increase supporter growth and donations."

Hanna Thomas - Chief Product Officer - 350.org