Testing

Lessons from Refuge: Send Engaging Emails All Year Round

Year after year, email proves to be the digital fundraising channel with the best ROI. But if your organisation is still to be convinced, or you need advice on where…

18 May 2022

Lessons from Forward Action: The Essentials of A/B Testing

In our February webinar (watch the recording), Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campaigns….

21 February 2022

In-House Petitions Are As Powerful As Ever – Here’s Why.

In May, the Leader of the House of Commons, Jacob Rees-Mogg, said petitions would only be debated in Parliament if they were hosted on the Government’s own website. This raised…

7 July 2020

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid