Testing

In-House Petitions Are As Powerful As Ever – Here’s Why.

In May, the Leader of the House of Commons, Jacob Rees-Mogg, said petitions would only be debated in Parliament if they were hosted on the Government’s own website. This raised…

7 July 2020

GDPR: How Changing Your Opt in Language Can Increase Consent by 50%

When the new General Data Protection Regulation (GDPR) comes into force in May, organisations won’t be able to assume consent to email supporters any more. Instead, supporters will have to…

10 April 2018

User journeys: when personalisation is not the answer

We’ve been working with Sadiq Khan’s team at the Greater London Authority to raise awareness of their ‘Smart London’ consultation — which looks at how the city uses data to improve public…

28 March 2018

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid