Testing

GDPR: How Changing Your Opt in Language Can Increase Consent by 50%

When the new General Data Protection Regulation (GRDR) comes into force in May, organisations won’t be able to assume consent to email supporters any more. Instead, supporters will have to…

10 April 2018

User journeys: when personalisation is not the answer

We’ve been working with Sadiq Khan’s team at the Greater London Authority to raise awareness of their ‘Smart London’ consultation — which looks at how the city uses data to improve public…

28 March 2018

7 Weeks to Optimise the Labour Party (and 6 Lessons to Share)

When Theresa May announced the snap General Election in April 2017, Labour’s Member Mobilisation team approached us at Forward Action. The party wanted to raise as much money as possible…

16 July 2017

Read more

"Look at everything we've achieved. The faulty goods tool alone has now had more than 42,000 uses. Your willingness to engage in the process and bring ideas to the table has been invaluable."

Adam French - Editor - Consumer Rights - Which?