Digital campaigning
How to Make Marketing Trends Work for Digital Mobilisation
At Forward Action, we’re always looking to strike the balance between using tried and tested tactics we know deliver value for our partners, while trialling new ways of working that…
16 April 2021
9 of the Best Charity Digital Campaigns of 2020
After one hell of a year, digital mobilisation has shot up the list of priorities for many charities and progressive organisations. With “IRL” fundraising efforts paused, organisations raced to bring…
18 December 2020
Why Marcus Rashford’s Twitter is a Masterclass in Digital Mobilisation
Being a Premiership footballer with 3.7 million Twitter followers gives Marcus Rashford a huge cut through. But that is not the only reason his brilliant campaign for free school meals…
26 October 2020