Digital fundraising

Changes to iOS and Mail Privacy Protection: the latest changes and what it means for charities

Earlier this year Apple brought in changes to Facebook tracking for iOS users, which have already caused a noticeable impact on many of our charity partner’s Facebook Ads campaigns. We…

By John Braid & Joe Escalante Coney
18 October 2021

What Afghanistan Teaches Us About the Importance of Rapid Response Mobilisation

For all of us watching around the world, the events of the last week in Afghanistan have been deeply shocking and saddening. The images of people desperately trying to escape…

By Alex Lloyd Hunter
20 August 2021

“With Bravery and Without Judgement” – Taking Inspiration From the RNLI

I remember something remarkable happening in January 2017. Although we watched with horror as Trump took office and banned Muslim people from entering America (before he’d even learned where the…

By Ali Walker Davies
6 August 2021

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid