Testing

The 12 Tests of Christmas: Boost Your Year-End Fundraising Results

As you gear up for your crucial end-of-year appeals, implementing the right tests could be the key to boosting those all-important donations. From how to get started with testing to…

5 November 2024

We trialled a four day week. Here’s what we learnt

In January 2023, we launched a three month trial of a four day week, on full pay, for everyone at Forward Action. Now our trial is finished we wanted to…

8 June 2023

Lessons from Forward Action: Our top 4 tactics to boost digital fundraising in a cost of living crisis

In times of crisis, it’s undeniable that the work of charities becomes more crucial than ever, from campaigning for change to delivering essential services. The cost of living crisis has…

8 June 2023

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid