News & insight
How to get your digital fundraising off to a winning start in 2025
What if there was a way to get a head start on your 2025 supporter recruitment and fundraising work and set yourself up for a calmer start to the year?…
22 November 2024
The 12 Tests of Christmas: Boost Your Year-End Fundraising Results
As you gear up for your crucial end-of-year appeals, implementing the right tests could be the key to boosting those all-important donations. From how to get started with testing to…
5 November 2024
5 Email Tactics from the Kamala Harris Campaign to Boost Income for UK Charities
Email fundraising has transformed US election campaigns. From Howard Dean’s pioneering efforts in 2004 to Obama’s email revolution and the sophisticated data-driven approaches of the 2020s, email has unlocked…
26 September 2024
Five Of Our Favourite Tactics For Energising Supporters Post-Election
Whether you’re feeling fired up after the General Election or if that surprise date and rush to get your message out there took everything out of you – Parliament being back…
5 September 2024
How can we use AI responsibly and ethically at Forward Action?
AI seems to be in every conversation, conference and blog post these days – and for good reason. It’s hard to underestimate the potential impact of this emerging technology on…
By Ali Walker Davies
5 September 2024
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