paid social

Meta-morphosis: Adapting to Paid Social Changes and Future-Proofing Your Strategy

Meta’s new restrictions on pixel and conversion API event data are shaking things up for non-profits – especially those focused on health, politics, race, sexuality, and personal hardship. Understandably, there’s…

11 March 2025

Big changes to how Meta tracks paid ads by charities are here: what you need to know and do

This short guide explains what has changed and what you need to do next

10 January 2025

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

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