Facebook ads

Big changes to how Meta tracks paid ads by charities are here: what you need to know and do

This short guide explains what has changed and what you need to do next

10 January 2025

Changes to iOS and Facebook tracking: what charities need to know and do

A number of our partner organisations have asked us about how to respond to the upcoming changes to Facebook tracking for iPhone and iPad users. There’s some concern around the…

21 April 2021

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid