Supporter journey
Lessons in Lead Gen: Integrating Channels to Make Meaningful Connections
Last month, we hosted Lessons in Lead Gen: Integrating Channels to Make Meaningful Connections, a webinar featuring Jessie Hayes, Digital Strategy Manager at Forward Action, and Richard Casson, Senior Digital…
3 December 2024
5 Email Tactics from the Kamala Harris Campaign to Boost Income for UK Charities
Email fundraising has transformed US election campaigns. From Howard Dean’s pioneering efforts in 2004 to Obama’s email revolution and the sophisticated data-driven approaches of the 2020s, email has unlocked…
26 September 2024
Is It Time To Stop Thinking About a Ladder of Engagement?
Most of us working in digital campaigning and fundraising are familiar with the concept of a ladder of engagement. It’s the idea that you take supporters on a journey, where…
11 February 2021