Tools

Tool: Email button generator

A consistent test result we find is buttons beat text links, and that stacks of buttons with different ask amounts (£5, £10, £20 etc.) beat single “Donate now” buttons in…

20 August 2019

Tool: WhatsApp Share Link Generator

WhatsApp is increasingly becoming an important channel for sharing campaigns. Although we find that the majority of supporters still choose to share on Facebook, the 1:1 nature of WhatsApp means…

5 August 2019

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid