Something we come across a lot within the charity sector is an instinct to define campaigns around a slogan. To boil down the core message and essence of a campaign…
By Alex Lloyd Hunter
19 May 2021
At Forward Action, we’re always looking to strike the balance between using tried and tested tactics we know deliver value for our partners, while trialling new ways of working that…
16 April 2021
Most of us working in digital campaigning and fundraising are familiar with the concept of a ladder of engagement. It’s the idea that you take supporters on a journey, where…
11 February 2021