Digital fundraising
A/B Testing Your Digital Campaigns? Ask These 3 Questions First
A culture of constant testing is crucial to digital mobilisation. Without tests, without results, and without data, strategy becomes guesswork. Running A/B tests is one way you can quickly gain…
25 February 2021
Is It Time To Stop Thinking About a Ladder of Engagement?
Most of us working in digital campaigning and fundraising are familiar with the concept of a ladder of engagement. It’s the idea that you take supporters on a journey, where…
11 February 2021
9 of the Best Charity Digital Campaigns of 2020
After one hell of a year, digital mobilisation has shot up the list of priorities for many charities and progressive organisations. With “IRL” fundraising efforts paused, organisations raced to bring…
18 December 2020