Digital Mobilisation
Why Marcus Rashford’s Twitter is a Masterclass in Digital Mobilisation
Being a Premiership footballer with 3.7 million Twitter followers gives Marcus Rashford a huge cut through. But that is not the only reason his brilliant campaign for free school meals…
26 October 2020
3 Times Testing Proved Us Wrong (And Why That Matters)
Whether you’re tweaking opt-in copy for a list growth project, or optimising the user experience of a donation page: it’s all about data and results, not just what looks good….
4 August 2020
In-House Petitions Are As Powerful As Ever – Here’s Why.
In May, the Leader of the House of Commons, Jacob Rees-Mogg, said petitions would only be debated in Parliament if they were hosted on the Government’s own website. This raised…
7 July 2020