Insight

Making the most of Google Analytics 4

We know the move to Google Analytics 4 (GA4) might feel like a big change, which is why at Forward Action we’ve worked hard to understand what the transition will…

26 July 2023

“With Bravery and Without Judgement” – Taking Inspiration From the RNLI

I remember something remarkable happening in January 2017. Although we watched with horror as Trump took office and banned Muslim people from entering America (before he’d even learned where the…

By Ali Walker Davies
6 August 2021

5 Big Takeaways from the 2021 M+R Benchmarks Report UK

When we found out that the M+R Benchmarks Study was coming to the UK for the first time ever, to say we were excited is a major understatement. Working with…

7 July 2021

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid