Authors Archive - Forward Action

Campaigning
Creative
Strategy

Reaching new audiences with paid social: lessons from Great Big Green Week

Most causes want to reach people beyond their core supporters. On social media, that’s getting harder. Comment sections can be rough places right now, and anything that looks like a...

Campaigning
Creative
Strategy

Your questions answered: Using humour to bypass the trolls with The Climate Coalition

Last week, Helen Meech (Executive Director at The Climate Coalition) joined Helen Hector (Forward Action’s Strategy Director) for our webinar, ‘Using humour to bypass the trolls: Lessons from the ...

Campaigning
Grow your audience
Strategy

Don’t plan for a radical right government. Stop it.

Do you only ever put your hand up when you know the answer? This is the question our first speaker opened with on Friday. Around 60 of us from across...

Fundraising
Testing + Optimisation
Webinar

Your questions answered: Winter Fundraising Appeals with Refuge

Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...

Creative
Fundraising
Testing + Optimisation

How to build a target-beating winter fundraising campaign: lessons from Refuge

While UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...

Digital tools
Grow your audience
Testing + Optimisation

From sign-up to sustained action: refreshing Cancer Research UK’s action page templates

Optimising our action page templates is one of the biggest missed opportunities in digital mobilisation right now (in our humble opinion). Last year, our Digital Mobilisation Tech Report highlighted s...