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  • Testing + Optimisation
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Your questions answered: Winter Fundraising Appeals with Refuge

Last week we were joined by Georgia from Refuge, alongside Jess Hodge, Partner Strategy Lead at Forward Action, to unpack how Refuge built a winter fundraising appeal that raised £530,000...

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  • Creative
  • Fundraising
  • Testing + Optimisation
How to build a target-beating winter fundraising campaign: lessons from Refuge

While UK charitable giving fell by £1.4 billion in 2025 – down to an estimated £14 billion, the first drop since 2021 – Refuge’s winter appeal did the opposite. They...

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  • Digital tools
  • Grow your audience
  • Testing + Optimisation
From sign-up to sustained action: refreshing Cancer Research UK’s action page templates

Optimising our action page templates is one of the biggest missed opportunities in digital mobilisation right now (in our humble opinion). Last year, our Digital Mobilisation Tech Report highlighted s...

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  • Campaigning
  • Grow your audience
  • Strategy
Unpacking how we’re building digital power for Climate and Nature

At a time when anti-environment narratives are gaining traction and hard fought commitments are slipping, climate and nature advocates are being pushed to rethink how they organise, communicate and bu...

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  • Digital tools
  • Strategy
What progressives can learn from Reform’s new website

If you’ve been to one of our Building Digital Power events, you’ll know we spend a lot of time thinking about what progressive movements can learn from how the radical...

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  • Creative
  • Fundraising
  • Testing + Optimisation
Lessons in paid social: how to cut through, mobilise supporters, and drive digital growth

There’s no beating around the bush, paid social media is getting harder for charities. The news cycle doesn’t stop. From global conflicts to the climate crisis and the rise of...

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