Optimisation

Lessons from Forward Action: The Essentials of A/B Testing

In our February webinar (watch the recording), Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campaigns….

21 February 2022

How To Make Your Donation Pages Work Harder For You

So – you’ve crafted a compelling fundraising email, your Facebook ads are targeting the right people, and traffic is flowing to your donation page. But people aren’t donating at the…

27 July 2020

Refuge Brought in 6,325% More Donations During Covid-19 – Here’s How.

This is a challenging time for many charities: Covid-19 has disrupted or created additional demand for frontline services, while social distancing means traditional offline fundraising events have been cancelled. Many…

15 June 2020

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"Forward Action make the complex seem simple. Over the course of four years supporting our efforts in campaigning, fundraising and supporter engagement, their combination of scientific thinking and creative excellence has produced excellent results. Their high standard of work is backed up by reliable delivery, integrity and a collaborative approach."

Daniel Gray - Digital Engagement Manager - WaterAid