Digital fundraising
Changes to iOS and Facebook tracking: what charities need to know and do
A number of our partner organisations have asked us about how to respond to the upcoming changes to Facebook tracking for iPhone and iPad users. There’s some concern around the…
21 April 2021
How to Make Marketing Trends Work for Digital Mobilisation
At Forward Action, we’re always looking to strike the balance between using tried and tested tactics we know deliver value for our partners, while trialling new ways of working that…
16 April 2021
A/B Testing Your Digital Campaigns? Ask These 3 Questions First
A culture of constant testing is crucial to digital mobilisation. Without tests, without results, and without data, strategy becomes guesswork. Running A/B tests is one way you can quickly gain…
25 February 2021