Optimisation
GDPR: How Changing Your Opt in Language Can Increase Consent by 50%
When the new General Data Protection Regulation (GDPR) comes into force in May, organisations won’t be able to assume consent to email supporters any more. Instead, supporters will have to…
10 April 2018
User journeys: when personalisation is not the answer
We’ve been working with Sadiq Khan’s team at the Greater London Authority to raise awareness of their ‘Smart London’ consultation — which looks at how the city uses data to improve public…
28 March 2018
7 Weeks to Optimise the Labour Party (and 6 Lessons to Share)
When Theresa May announced the snap General Election in April 2017, Labour’s Member Mobilisation team approached us at Forward Action. The party wanted to raise as much money as possible…
16 July 2017