Testing
Lessons from Forward Action: The Essentials of A/B Testing
In our February webinar (watch the recording), Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campaigns….
21 February 2022
In-House Petitions Are As Powerful As Ever – Here’s Why.
In May, the Leader of the House of Commons, Jacob Rees-Mogg, said petitions would only be debated in Parliament if they were hosted on the Government’s own website. This raised…
7 July 2020
GDPR: How Changing Your Opt in Language Can Increase Consent by 50%
When the new General Data Protection Regulation (GDPR) comes into force in May, organisations won’t be able to assume consent to email supporters any more. Instead, supporters will have to…
10 April 2018