Testing and Optimisation
Lessons from Forward Action: The Essentials of A/B Testing
In our February webinar (watch the recording), Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campaigns….
21 February 2022
A/B Testing Your Digital Campaigns? Ask These 3 Questions First
A culture of constant testing is crucial to digital mobilisation. Without tests, without results, and without data, strategy becomes guesswork. Running A/B tests is one way you can quickly gain…
25 February 2021
3 Times Testing Proved Us Wrong (And Why That Matters)
Whether you’re tweaking opt-in copy for a list growth project, or optimising the user experience of a donation page: it’s all about data and results, not just what looks good….
4 August 2020