Testing
User journeys: when personalisation is not the answer
We’ve been working with Sadiq Khan’s team at the Greater London Authority to raise awareness of their ‘Smart London’ consultation — which looks at how the city uses data to improve public…
28 March 2018
7 Weeks to Optimise the Labour Party (and 6 Lessons to Share)
When Theresa May announced the snap General Election in April 2017, Labour’s Member Mobilisation team approached us at Forward Action. The party wanted to raise as much money as possible…
16 July 2017
Optimising the Red Nose Day donation form — 8 tests we’d love to run
Happy Red Nose Day! During these 24 hours, thousands of people up and down the country will make a donation. Many of those will donate online. That means there’ll be…
24 March 2017